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Leafy Cabinet Privacy Policy

Who We Are

Welcome to Leafy Cabinet (“Leafy Cabinet,” “LC Services,” “LC,” “we,” “us” or “our”). Leafy Cabinet provides a high-speed, stunning and exciting way for you to share media through our content-sharing platform about the cannabis lifestyle and culture. Just snap a photo, choose a filter to transform the look and feel, add comments (if you like) and share!

This policy describes the information we process to support LC Services. You can find additional tools and information in the LC Settings.
Our Privacy Policy explains how we, and some of the companies we work with, collect, use, share and protect information in relation to our mobile services, communications, web site, and any software provided on or in connection with LC Services, and your choices about the collection and use of your information.


Our Privacy Principles

Total Transparency

We believe in ‘Total Transparency’. Trust that your privacy is our priority. You should and will always know what data we collect from you and how we use it. We want to empower you to make the best decisions about the information that you share with us. Our relationship with you is based on trust and loyalty, that’s why we will assure you, we will treat your information differently than other tech companies. Even though LC Services are constantly evolving, our privacy principles remain unchanged:

Minimal amount of personal information

We will only ask you to share the absolute minimum amount of personal data with us. This information will fall into these three basic categories of information:

  • Information you provide.

  • Information we get when you use our LC services

  • Information we get from third parties.

We communicate honestly and openly

When you use LC Services, you share information with us — it is our responsibility to help you understand how that information is used. Our Privacy Policy explains how we collect, use, and share information. We also explain how features use data right inside of our app, and throughout our Support Center. Of course, if you still cannot find what you need, you can always ask! Our phone number is 904-907-6011, Monday through Friday, 8:00 a.m. – 6:00 p.m. Eastern Standard Time (EST).

We design LC Services with privacy in mind

LC Services goes through an intense privacy review process. After all, we use these services every day, both at work and in our personal lives. We handle your information with the same care that we use for ourselves, our company, our family, and our friends.

You control your information

You have the right to control your information. That is why we provide easy ways to access and update your information, adjust how much information you share with us, and request that we delete your information — or your account, altogether. You can control most of your privacy settings right in our mobile applications. At the end of the day, it is best to only share the need-to-know stuff with the people you really trust — just like you would in real life. If you ever have any specific questions about your data, don’t hesitate to contact us!

LC Services are only for people 21 years and older. Anyone under 21 years old is strictly prohibited.

Privacy Policy

This policy describes the information we process to support LC Services. You can find additional tools and information in the LC Settings located in the application.

What kinds of information do we collect?

Basic Account Information

When you interact with LC Services, we collect information that you provide to us. For example, most of LC Services require you to set up a LC account, so we need to collect a few important details about you, such as your name, username, pseudonym, password, email address, phone number, and date of birth. We may also ask you to provide us with some additional information that will be publicly visible on LC Services, such as a profile picture or avatar.

Things you and others do and provide.
  • Information and content you provide. We collect the content, communications and other information you provide when you use LC Services, including when you sign up for an account, create or share content, and message or communicate with others. This can include information in or about the content you provide (like metadata), such as the location of a photo or the date a file was created. It can also include what you see through features we provide, such as our camera, so we can do things like suggest masks and filters that you might like, or give you tips on using camera formats. Our systems automatically process content and communications you and others provide to analyze context and what's in them for the purposes described below. Learn more about how you can control who can see the things you share.

  • Data with special protections: You can choose to provide information in your LC Services events about your religious views, political views, who you are "interested in," or your health. This and other information (such as racial or ethnic origin, philosophical beliefs or trade union membership) could be subject to special protections under the laws of your country.

  • Networks and connections. We collect information about the people, Pages, accounts, events, hashtags and groups you are connected to and how you interact with them across our LC Services, such as people you communicate with the most or groups you are part of, which we use for things like helping you and others find people you may know and for the other purposes listed below.

  • Your usage. We collect information about how you use our LC Services, such as the types of content you view or engage with; the features you use; the actions you take; the people or accounts you interact with; and the time, frequency and duration of your activities. For example, we log when you're using and have last used our LC Services, and what posts, videos and other content you view on our LC Services. We also collect information about how you use features like our camera.

  • Information about financial transactions made on LG Services. You will not use LC Services for purchases or other financial transactions with LC Services or other third parties.

  • Things others do and information they provide about you. We also receive and analyze content, communications and information that other people provide when they use our LC Services. This can include information about you, such as when others share or comment on a photo of you, send a message to you, or upload, sync or import your contact information.

Aggregate Data

We may also collect, use and share your data to produce and share aggregated insights that do not identify you. Aggregated data may be derived from your personal data but is not considered personal data as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific Platform (apps and web applications) feature, to generate statistics about our users, to calculate the percentage of users accessing a specific Platform feature, to calculate ad impressions served or clicked on, or to publish visitor demographics.

 We do not collect special categories of Personal Information about you (this includes details about your race or ethnicity, religious or philosophical beliefs, political opinions, trade union membership, information about your health and genetic and biometric data). However, particular preferences depend on how you use our Platform and services. The processing of such Sensitive Personal Information may be necessary to provide some of our service to you.

  • Service providers. To our authorized service providers that perform certain services on our behalf. These services may include fulfilling orders, processing credit card payments, risk and fraud detection and mitigation, providing customer service, performing business and sales analysis, customization of content, analytics, security, supporting our Platform functionality, surveys and other features offered through our Platform. These service providers may have access to Personal Information needed to perform their functions but are not permitted to share or use such information for any other purposes. 

  • You may opt out of the DoubleClick cookie or of Google Analytics by visiting the Google advertising opt-out page or by downloading and installing the browser plug-in available at Google Analytics opt-out page.

Our Policy Towards Minors

Our Platform (apps and web applications) is not directed to persons under the age of 21 or the applicable age of majority in the jurisdiction from which the Platform is accessed and we do not knowingly collect Personal Information from minors and persons under 21. If you become aware that your child has provided us with Personal Information, please contact us at If we become aware that a minor or person under the age of 21 has provided us with Personal Information, we take steps to remove such information and terminate that person’s account.

LC Cookies Policy

What are cookies?

Cookies are small text files containing a string of characters that can be placed on your computer or mobile device that uniquely identifies your browser or device. We may use technologies like cookies, pixels and local storage to deliver, secure, and understand LC Services, services, and ads.

What are cookies used for?

Cookies and other technologies allow a site or services to know if your computer or device has visited it before. These technologies can then be used to deliver LC Services, services, and ads, help us understand how the site or service is being used, help you navigate between pages efficiently, help remember your preferences, and generally improve your experience in using LC Services. Cookies can also help ensure marketing you see online is more relevant to you and your interests. 

Why does LC use cookies and similar technologies?

We use cookies, pixels, local storage, and similar technologies to show you relevant content, improve your experience, and help protect LC Services and our users. We may use these technologies to deliver the service, provide you with a service that is easy to use, enables you to move around the Service and use its features, such as accessing secure areas, and store information so that LC Services responds faster. We may use these technologies to collect information about how you use the LC Services, for example which pages you go to most often and if you get error messages from certain pages. We may use these technologies to allow us to remember choices you make (such as your user name, language or the region you're in) and tailor the LC Services to provide enhanced features and content for you. These cookies can also be used to remember changes you've made to text size, font and other parts of pages that you can customize. LC Services or our advertising partners may use these technologies to deliver advertising that is relevant to your interests. These technologies can remember that your device has visited a site or service, and may also be able to track your device's browsing activity on other sites or services other than LC Services. This information may be shared with organizations outside LC Services, such as advertisers and/or advertising networks to deliver the advertising, and to help measure the effectiveness of an advertising campaign. *We may use these technologies to understand, improve, and research LC Services and services.

How long will cookies stay on my device?

The length of time a cookie will stay on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted.

First and third-party cookies

First-party cookies are cookies that belong to LC Services, third-party cookies are cookies that another party places on your device through our Service. Third-party cookies may be placed on your device by someone providing a service for LC Services, for example to help us understand how our service is being used. Third-party cookies may also be placed on your device by our business partners so that they can use them to advertise LC Services and services to you elsewhere on the Internet.

How to control cookies or other collection mechanisms

Follow the instructions provided by your website or mobile browser (usually located within the "Help", "Tools" or "Edit" facility) to modify your cookie settings. Please note that if you set your browser to disable cookies or other technologies, you may not be able to access certain parts of our Service and other parts of our Service may not work properly.

To learn more about the choices that advertisers provide generally for individuals to influence how information about their online activities over time and across third-party Web sites or online services is collected and used, visit the Network Advertising Initiative at, the Digital Advertising Alliance at, or the European Digital Advertising Alliance at

Do Not Track

Please note that we do not change our practices in response to a “Do Not Track” signal in the HTTP header from a browser or mobile application. We also do not permit third parties other than our analytics and service providers to track Leafy Cabinet users’ activity over time. We do not track your online browsing activity on other online services over time.

Device Information

As described below, we collect information from and about the computers, phones, connected TVs and other web-connected devices you use that integrate with our LC Services, and we combine this information across different devices you use. For example, we use information collected about your use of our LC Services on your phone to better personalize the content (including ads) or features you see when you use our LC Services on another device, such as your laptop or tablet, or to measure whether you took an action in response to an ad we showed you on your phone on a different device.

Information we obtain from these devices includes:

  • Device attributes: Information such as the operating system, hardware and software versions, battery level, signal strength, available storage space, browser type, app and file names and types, and plugins.

  • Device operations: Information about operations and behaviors performed on the device, such as whether a window is foregrounded or backgrounded, or mouse movements (which can help distinguish humans from bots).

  • Identifiers: Unique identifiers, device IDs, and other identifiers, such as from games, apps or accounts you use, and Family Device IDs (or other identifiers unique to LC Company and LC Servicesassociated with the same device or account).

  • Device signals: Bluetooth signals, and information about nearby Wi-Fi access points, beacons, and cell towers.

  • Data from device settings: information you allow us to receive through device settings you turn on, such as access to your GPS location, camera or photos.

  • Network and connections: information such as the name of your mobile operator or ISP, language, time zone, mobile phone number, IP address, connection speed.

  • Cookie data: data from cookies stored on your device, including cookie IDs and settings.

Information from partners.

Advertisers and API. These partners provide information about your activities off LC—including information about your device, websites you visit, the ads you see, and how you use their services—whether or not you have a LC account or are logged into LC Services. For example, a game developer could use our API to tell us what games you play.

To learn more about how we use cookies review LC Services Cookies Policy.

I. How do we use this information?

We use the information we have (subject to choices you make) as described below and to provide and support the LC Services and related services described in the LC Terms. Here's how:

Provide, personalize and improve LC Services.

We use the information we have to deliver LC Services, including to personalize features and content (including your LC News Feed-Smoke line and ads) and make suggestions for you (such as groups or events you may be interested in or topics you may want to follow) on and off LC Services. To create personalized services that are unique and relevant to you, we use your connections, preferences, interests and activities based on the data we collect and learn from you and others (including any data with special protections-3pg you choose to provide); how you use and interact with LC Services; and the people, places, or things you're connected to and interested in on services. Learn more about how we use information about you to personalize your LC Services experience, including features, content and recommendations in LC Services; you can also learn more about how we choose the ads that you see.

  • Location-related information: We use location-related information-such as your current location, where you live, the places you like to go, and the businesses and people you're near-to provide, personalize and improve LC Services, including ads, for you and others. Location-related information can be based on things like precise device location (if you've allowed us to collect it), IP addresses, and information from your and others' use LC Services (such as check-ins or events you attend).

  • LC Services research and development: We use the information we have to develop, test and improve LC Services, including by conducting surveys and research, and testing and troubleshooting new LC Services and features.

  • Face recognition: If you have it turned on, we use face recognition technology to authorize your access to your LC Services account. Learn more about how we use face recognition technology, or control our use of this technology in LC Settings. If we introduce new face-recognition technology to further your LC Services experience, we will let you know first, and you will have control over whether we use this technology for you.

  • Ads and other sponsored content: We use the information we have about you-including information about your interests, actions and connections-to select and personalize ads, offers and other sponsored content that we show you. Learn more about how we select and personalize ads, and your choices over the data we use to select ads and other sponsored content for you in the LC Settings.

Provide measurement, analytics, and other business services.

We use the information we have to help advertisers and other partners measure the effectiveness and distribution of their ads and services, and understand the types of people who use their services and how people interact with their websites, apps, and services.

Promote trust, safety, integrity and security.

We use the information we have to verify accounts and activity, combat harmful conduct, detect and prevent spam and other bad experiences, maintain the integrity of LC Services, and promote safety and security on and off of LC Services. For example, we use data we have to investigate suspicious activity or violations of our terms or policies, or to detect when someone needs help. To learn more, visit the LC Security Tips.

Communicate with you.

We use the information we have to send you marketing communications, communicate with you about LC Services, and let you know about our policies and terms. We also use your information to respond to you when you contact us.

II. How is this information shared?

Your information is shared with others in the following ways:

Sharing on LC Services

People and accounts you share and communicate with

When you share and communicate using LC Services, you choose the audience for what you share. For example, when you post on LC Services, you select the audience for the post, such as a group, all of your LC friends-Buds, the public, or a customized list of people. Similarly, when you use LC Messenger-The Vine to communicate with people, those people can see the content you send. Your network can also see actions you have taken on LC Services, including engagement with ads and sponsored content. We also let other accounts see who has viewed their LC Stories aka Leafy Vibes.

Public information can be seen by anyone, on or off our LC Services, including if they don't have an account. This includes your LC Services username; any information you share with a public audience; and content you share on a LC Services account. You, other people using LC Services, and we can provide access to or send public information to anyone on or off LC Services, through tools and APIs. Public information can also be seen, accessed, reshared or downloaded through third-party services such as search engines, APIs, and offline media such as TV, and by apps, websites and other services that integrate with our LC Services.

Learn more about what information is public and how to control your visibility on LC Services.

Content others share or reshare about you

You should consider who you choose to share with, because people who can see your activity on LC Services can choose to share it with others on and off LC Services, including people and businesses outside the audience you shared with. For example, when you share a post or send a message to specific Buds or accounts, they can download, screenshot, or reshare that content to others across or off LC Services, in person or in virtual reality experiences. Also, when you comment on someone else's post or react to their content, your comment or reaction is visible to anyone who can see the other person's content, and that person can change the audience later.

People can also use LC Services to create and share content about you with the audience they choose. For example, people can share a photo of you in a Story, mention or tag you at a location in a post, or share information about you in their posts or messages. If you are uncomfortable with what others have shared about you on our LC Services, you can learn how to report the content.

Information about your active status or presence on our LC Services.

People in your networks can see signals telling them whether you are active on LC, including whether you are currently active on LC or when you last used LC.

Apps, websites, and third-party integrations on or using LC Services.

When you choose to use third-party apps, websites, or other services that use, or are integrated with, our LC Services, they can receive information about what you post or share. Also, when you download or use such third-party services, they can access your public profile on LC Services, and any information that you share with them. Apps and websites you use may receive your list of your Buds if you choose to share it with them. But apps and websites you use will not be able to receive any other information about your Buds from you (although your Buds may, of course, choose to share this information themselves). Information collected by these third-party services is subject to their own terms and policies, not this one.

Devices and operating systems providing native versions of LC Services (i.e. where we have not developed our own first-party apps) will have access to all information you choose to share with them, including information your Buds share with you, so they can provide our core functionality to you.

Note: We are in the process of restricting developers’ data access even further to help prevent abuse. For example, we will remove developers' access to your LC Services to include only name, LC username and bio, pseudonym, profile photo and email address. Requesting any other data will require our approval.

New owner.

If the ownership or control of all or part of LC Services or their assets changes, we may transfer your information to the new owner.

Sharing with Third-Party Partners.

We work with third-party partners who help us provide and improve our LC Services or who use LC Services to grow their businesses, which makes it possible to operate our companies and provide free services to people around the world. We don't sell any of your information to anyone, and we never will. We also impose strict restrictions on how our partners can use and disclose the data we provide. Here are the types of third parties we share information with:

Partners who use our analytics services.

We provide aggregated statistics and insights that help people and businesses understand how people are engaging with their posts, listings, pages, videos and other content on and off the LC Services. For example, LC Services profiles receive information about the number of people or accounts who viewed, reacted to, or commented on their posts, as well as aggregate demographic and other information that helps them understand interactions with their account.


We have to pay the bills. We provide advertisers with reports about the kinds of people seeing their ads and how their ads are performing, but we do not share information that personally identifies you (information such as your name or email address that by itself can be used to contact you or identifies who you are) unless you give us permission. For example, we provide general demographic and interest information to advertisers (for example, that an ad was seen by a woman between the ages of 25 and 34 who lives in Madrid and likes software engineering) to help them better understand their audience. We also confirm which LC Services ads led you to make a purchase or take an action with an advertiser.

Measurement partners.

We share information about you with companies that aggregate it to provide analytics and measurement reports to our partners.

Partners offering goods and services in our LC Services.

When you subscribe to receive premium content, or buy something from a seller in our LC Services, the content creator or seller can receive your public information and other information you share with them, as well as the information needed to complete the transaction, including shipping and contact details.

Vendors and service providers.

We provide information and content to vendors and service providers who support our business, such as by providing technical infrastructure services (e.g., AWS, Microsoft Azure, PubNub, et al), analyzing how our LC Services are used, providing customer service or conducting surveys.

Researchers and academics.

We also provide information and content to research partners and academics to conduct research that advances scholarship and innovation that support our business or mission, and enhances discovery and innovation on topics of general social welfare, technological advancement, public interest, health and well-being.

Law enforcement or legal requests.

We share information with law enforcement or in response to legal requests in the circumstances outlined below.

Learn more about how you can control the information about you that you or others share with third-party partners in the LC Settings.

III. How can I manage or delete information about me?

We provide you with the ability to access, rectify, port and erase your data. Learn more in your LC Settings.

We store data until it is no longer necessary to provide our LC Services, or until your account is deleted - whichever comes first. This is a case-by-case determination that depends on things like the nature of the data, why it is collected and processed, and relevant legal or operational retention needs. For example, when you search for something on LC Services, you can access and delete that query from within your search history at any time, but the log of that search is deleted after 6 months. If you submit a copy of your government-issued ID for account verification purposes, we delete that copy 30 days after submission. Learn more about deletion of content you have shared, when you choose to delete something you shared on LC Services, we remove it from the site.

When you delete your account, we delete things you have posted, such as your photos and status updates, and you will not be able to recover that information later. Leafy Cabinet is not responsible for maintaining content posted to the site and will be held harmless against damage claims for loss of content whether removed by the user or deleted by LC Services. Information that others have shared about you isn't part of your account and won't be deleted. If you don't want to delete your account but want to temporarily stop using the LC Services, you can deactivate your account instead. To delete your account at any time, please visit the LC Settings

IV. How do we respond to legal requests or prevent harm?

We access, preserve and share your information with regulators, law enforcement or others:

  • In response to a legal request (like a search warrant, court order or subpoena) if we have a good faith belief that the law requires us to do so. This may include responding to legal requests from jurisdictions outside of the United States when we have a good-faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards.

  • When we have a good-faith belief it is necessary to: detect, prevent and address fraud, unauthorized use of the LC Services, violations of our terms or policies, or other harmful or illegal activity; to protect ourselves (including our rights, property or LC Services), you or others, including as part of investigations or regulatory inquiries; or to prevent death or imminent bodily harm. For example, if relevant, we provide information to and receive information from third-party partners about the reliability of your account to prevent fraud, abuse and other harmful activity on and off our LC Services.

Information we receive about you can be accessed and preserved for an extended period when it is the subject of a legal request or obligation, governmental investigation, or investigations of possible violations of our terms or policies, or otherwise to prevent harm. We also retain information from accounts disabled for terms violations for at least a year to prevent repeat abuse or other term violations.

VI. How do we operate and transfer data as part of our global services?

We share information globally and with our partners and with those you connect and share with around the world in accordance with this policy. Your information may, for example, be transferred or transmitted to, or stored and processed in the United States or other countries outside of where you live for the purposes as described in this policy. These data transfers are necessary to provide the services set forth in the LC Terms and conditions and to globally operate and provide our LC Services to you. We utilize standard contract clauses, rely on the European Commission's adequacy decisions about certain countries, as applicable, and obtain your consent for these data transfers to the United States and other countries.

VII. How will we notify you of changes to this policy?

We'll notify you before we make changes to this policy and give you the opportunity to review the revised policy before you choose to continue using our LC Services.

VIII. How to contact LC Services with questions

You can learn more about how privacy works LC Services Privacy Settings. If you have questions about this policy, you can contact us as described below. We may resolve disputes you have with us in connection with our privacy policies and practices through TrustArc. You can contact TrustArc through its website.

You can contact us online, by phone, or by mail at:

New Innovation Group Consultants, LLC
ATTN: Leafy Cabinet Privacy Operations
1380 Tadsworth Terrace
Lake Mary, FL 32746

via email:
via website:
via phone: 904-907-6011, Mon–Fri, 8:00 a.m. – 6:00 p.m. EST

Privacy Notice for California Residents

California Privacy Notice

This California Privacy Notice (“Notice”) is for California residents and supplements our Data Policy. It explains how we collect, use, and share your Personal Information and how to exercise your rights under the California Consumer Privacy Act (“CCPA”).

When we say “Personal Information” in this Notice, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. Personal Information does not include information that is aggregated or information that cannot be reasonably linked to you. 

How we collect, use, and share Personal Information

To provide the LC Services or features offered by LC Services, we must process information about you, including Personal Information, whether or not you are registered or logged in. Subject to the limitations we describe in this LC Services Privacy Policy, we may share your Personal Information for business purposes with strict restrictions on how our partners can use and disclose the data we provide, at your direction, or in ways otherwise in accordance with the CCPA. We don’t sell any of your Personal Information, and we never will. 

The best way to learn about the kinds of information we collect and how we use it is to review LC Services Privacy Policy.

Sources of Personal Information

We receive Personal Information from the information that you and others provide, your device(s), and from our partners. The categories of sources from which we’ve collected or received Personal Information include: 

  • You: We collect the content, communications, and other information you provide when you use our LC Services, including when you sign up for an account, create or share content, and message or communicate with others. We collect information about the people, pages, accounts, hashtags, and groups you are connected to, and how you interact with them across our LC Services, such as the people you communicate with the most or the groups you are part of. We also collect information about how you use our LC Services, including ads we serve on and off LC, such as the types of content you view or engage with, the features you use, the actions you take, the people or accounts you interact with, and the time, frequency, and duration of your activities.

  • Other people: We may also receive and analyze content, communications, and information about you that other people provide when they use our LC Services, such as when others share or comment on a photo of you, send a message to you, or upload, sync, or import your contact information.

  • Your device(s): We collect information from and about the computers, phones, connected TVs, and other web-connected devices you use that integrate with our LC Services, and we combine this information across different devices you use.

  • Partners: Advertisers and other partners can send us information for business purposes to LC Services they use, including our APIs. These partners provide information about your activities off LC—including information about your device, websites you visit, things you do on their services, and purchases you make. We also receive information about your online and offline actions, and purchases from third-party data providers who have the rights to provide us with your information. Partners receive your data when you visit or use their services or through third parties they work with. We require each of these partners to have rights to collect, use, and share your data before providing any data to us.

How can you exercise your rights provided under the CCPA?

Under the CCPA, you have the following rights: 

  • Right to Know: You have the right to request that we disclose to you the Personal Information we collect, use, or disclose, and information about our data practices;

  • Right to Request Deletion: You have the right to request that we delete your Personal Information that we have collected from you;

  • Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.

To exercise your “right to know” or your “right to request deletion,” go to Settings > Security & Privacy > Data Download or Settings > Security & Privacy > Delete Account in the mobile application.

Please note that to protect your information and the integrity of our LC Services, we may need to verify your identity before processing your request. In some cases we may need to collect additional information to verify your identity, such as a government issued ID.

Under the CCPA, you may exercise these rights yourself or you may designate an authorized agent to make these requests on your behalf. We may request that your authorized agent have written permission from you to make requests on your behalf and may need to verify your authorized agent’s identity. 

Contact for more information

If you have additional questions about this Notice or how to exercise your rights under the CCPA, please contact us. 

Date of Creation: March 25, 2020